Branding: type in action

I have chosen expressive typography, handwritten script. The message and the theme of this style type inspired me to choose a motivational message. It was “You become what you believe”.

I have done the typography in a poster format. This was very inspirational for me because sometimes I need a boost to push me forward, to stay confident and on track. I liked the smooth flowing curves in this style, it reminded me of the decorative shapes in the Arabic language. My palette was linked to the theme of hope, with bright colours of pinks and purple but I will experiment with this further.

This typography will be used for branding, For example, a T-shirt, a cup, and a phone case.

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