Brand identity

In this project, we had a brilliant opportunity to work as a group. This was by engaging in research to determine design trends and technologies employed by the ‘chosen industry’ to inform and inspire an approach to the design solution.

We collaborated in the design process to establish a brand name and identity for the craft brewery. Each member of the team had to develop and design two labels for a different type of beer/cider under this brand identity. Our aim was to create and work to a template, so each individual design was unified.

Our brand was a (Non-Alcoholic) sparkling fruit drink. I chose my labels to be Lime and Mint. The second design was Green Apple and Raspberry.

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